merchandising

英 [ˈmɜːtʃəndaɪzɪŋ]

美 [ˈmɜːrtʃəndaɪzɪŋ]

n.  推销; 展销; (根据受欢迎的电影、人物或事件而生产的)衍生产品; 相关产品的销售

现在分词：merchandising　

IELTSBEC经济

Collins.1 / BNC.21682 / COCA.27918

牛津词典

noun

• 推销；展销
  the activity of selling goods, or of trying to sell them, by advertising or displaying them
• （根据受欢迎的电影、人物或事件而生产的）衍生产品；相关产品的销售
  products connected with a popular film/movie, person or event; the process of selling these goods
  1. millions of pounds' worth of Batman merchandising
     价值数百万英镑的《蝙蝠侠》的衍生产品

柯林斯词典

• N-UNCOUNT (与影片、运动队、流行乐队等相关的)附带商品，文化衍生品
  Merchandisingconsists of goods such as toys and clothes that are linked with something such as a film, sports team, or pop group.
  1. We are selling the full range of World Cup merchandising...
     我们出售世界杯的所有纪念商品。
  2. The club says it will make increasing amounts from merchandising.
     俱乐部称会从衍生商品中获得越来越多的利润。
• N-UNCOUNT 推销;商品拓销;销售规划
  Merchandisingis used to refer to the way shops and businesses organize the sale of their products, for example the way they are displayed and the prices that are chosen.
  1. Company executives say revamped merchandising should help Macy's earnings to grow.
     公司主管说销售规划改进后应该能够帮助梅西公司提高收益。

英英释义

noun

• the exchange of goods for an agreed sum of money
  Synonym:sellingmarketing

双语例句

• Pleasing the customers is usually described as merchandising – making a product interesting so that customers will buy it.
  使顾客满意被通常描述为商品之广告推销&使一个产品非常有趣味，让顾客会买它。
• The definition of inventory is applied to manufacturing enterprises as well as merchandising enterprises.
  存货的定义既适用于商业企业又适用于制造业企业。
• Company executives say revamped merchandising should help Macy's earnings to grow.
  公司主管说销售规划改进后应该能够帮助梅西公司提高收益。
• You can use this skill to enhance your marketing and merchandising activities.
  您可以使用这个技巧加强您市场及销售活动。
• Customers can search catalogs for goods, check status of orders, and personalize content with such online merchandising.
  用户可以搜索的商品目录，检查状态的订单，并与个性化等内容的在线销售。
• Aim at different merchandise category, source more available resources by close communication with merchandising team and related vendors;
  针对不同品类的商品，与采购部和供应商进行沟通，寻求有效的项目资源；
• Should we use scramble merchandising? I think we can offer pharmacies, and photo processing.
  我们应该运用捆绑销售么？我认为我们可以提供药房和照片冲洗店。
• Now, motion pictures are the vehicles for even further commercial activity in the form of advertising and merchandising.
  现在，电影是以广告和营销的方式进一步实现商业活动的一个工具。
• Perhaps more than in any other business, word-of-mouth recommendation is the most important means of merchandising restaurants;
  也许和其他企业不同，口头推荐是宣传餐馆的最重要的手段；
• Study on the Relation Between Shop Window Composition and Customer Attention in Fashion Visual Merchandising
  服装视觉营销中橱窗构成与受众关注度关系研究